Digital literacy

The FINI Chatbot is an AI-powered digital assistant designed to provide real-time information on sanitation, hygiene, and waste management. Launched on WhatsApp, FINI enhances visibility, strengthens engagement, and streamlines communication with masons, MFI staff, girls, entrepreneurs, and communitiess.

  • Started (Nov 2023): 750 users (250 girls, 500 masons), focusing on MHM & sanitation.
  • Initial Performance: 60% interaction rate, 10% return rate, avg. 7 min engagement.
  • Now: 31,000+ subscribers across multiple states, interacting in 5 languages.
  • Expanded Content: EDP, WASH, Waste Management, Climate, Skills & Livelihood.
  • Last Month: 40k+ messages sent, sharing IECs, training materials, and job opportunities.
  • Expanding communication via websites & social media. Working on creating short videos of beneficiaries (women) to show its impact.
  • Enhancing chatbot engagement & outreach strategies.
  • Diversifying content & thematic areas.
  • Integrating trusted external resources.

Case Story

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